There used to be a time when Baclayon conjured images of the centuries-old church, whales and dolphins, kinatloan and broas. These days, the list has grown longer. Resorts, hotels and tourism facilities have sprouted up even as Baclayon's biggest resources; its people have excelled in various fields of endeavor. They include Cesar Montano, certainly the most popular name from the town these days owing to the fact that even Hollywood has taken notice of his acting skills. And yet, there is no denying that one of the town's most prominent exports is the Bohol Sunday Post. It is an export in every sense of the word in that the news on its pages travel far and wide, not limited by the expanse of time and space no thanks to technology. The Post is an EDSA baby, born in the heady days celebrating what would become a world-wide phenomenon called People Power. A veteran journalist named Boy “BG” Guingguing felt it was time for another newspaper that would be relevant to the call of the time. Like its founder who is a swagger, the Post trumpeted its entry into the market with as much bravado as any challenger can muster. It made history by being the first newspaper in the province to come out in full lithograph print, then a novelty considering that all the existing papers were produced by linotype press.

Guingguing assembled an impressive array of media practitioners led by the late Mac Agua who served as the founding editor-in-chief and Prex Tumabang who shared in the editorial chores. Making full use of the flexibility that lithograph printing offered, the Post churned out the latest news with graphic photos to go with its colorful, sometimes naughty style of reporting. To say that each issue was being awaited with excitement was an understatement. The Post had arrived. Of course, not everybody got tickled with the arrival of the new baby. Angry denials, threats and of course libel suits started to pile up. For many aspiring emperors, it was bad enough that somebody had the gall to tell them they wore no clothes. It was worse that the manner it was told made them the object of ridicule if not scorn. Few people want other people to laugh at their expense, and would-be emperors are not exceptions. Pretty soon, the libel suits were piling up prompting Guingguing to remark in his usual pun that he was Bohol's best dressed man because he had so many libel suits.

Instead of slowing down however, the Post turned on the heat.

As the competition scrambled to latch on the lithograph bus, the Post upped the ante by opening its town editions. The port towns of Tubigon, Ubay, Talibon and Jagna eventually became the early recruits to the bandwagon. Story after exclusive story in these towns justified the move to open the frontier. While the loyal readers in these towns were content to read their share of the news, their peers in other places realized that there is more to Bohol than Tagbilaran and its environs. What made the Post a rarity was the fact that while many newspapers that did not have its own printing press went under, it not only managed to survive but even kept up with the challenges of the times. The Post has made no claims about being the leader in the market, contented with its share and stature. “We are not no. 1, but we are being followed,” Guingguing asserted with typical flair. Few would deny his assertion. Well into its third decade of existence, the Post has seen its share of successes and failures, triumphs and tragedies. Like the events that it seeks to chronicle, it has gone through the challenges of life up close and personal.

Guingguing remains unfazed. And why should he?

The boy from Montaña has gone a long way, as his paper undoubtedly has carried the man all the way. Guingguing has been man enough to admit a symbiotic relationship exists between him and his paper. No doubt one of Baclayon's most famous exports the Sunday Post is not just passing through. As the man emphatically declares in all his boyish optimism, it is here to stay.