His name sounds familiar in the entertainment industry. In fact, during his retirement, he maintains a resto bar along CPG East Avenue, this city. Although business is like a roller coaster ride, he still maintains the operations of the girlie bar for old time sake. Indeed, it was a long way to go for this gentleman from Valencia who in his lifetime has seen the best of both worlds. Born Romy Sales, he is an engineer, but never did he practice his profession. As articulated earlier, he is more inclined in his love affair with entertainment so much so that it's hard to detach him from the passion of his life. It was in California that he broke the wall of the lucrative entertainment business, first, by making a foray in concert promotions of Filipino talents. On the side, he distributed Filipino movies and Original Pilipino Music (OPM). His love for the good life (good food, good wine, beautiful women) prompted him to open a night club in the sunset strip of the Los Angeles area where there's a wide concentration of Filipino communities. That made him a byword in California's entertainment circuit earning him a pile out of the business.

That started a life in the fast lane. As such, he was one among the few Filipinos who can afford to rent a stretch limousine, household helps and other amenities not available to ordinary Pinoys. Maintaining a retinue of domestic helpers and drivers was a luxury in America (even now), but since his considerable income was enough to sustain their employment, it was peanuts for Sales. His success in selling entertainment to both Filipinos and American market definitely changed Sales lifestyle. From an ordinary immigrant who was wet between the ears when he first set foot in the American soil to a man about town was a transformation he never imagined in his lifetime while in the Philippines. With his playground expanding and expanding, thus his love for the life of the rich and famous. It was no surprise then that maintaining a harem of beautiful ladies came with the territory. Good looking by any gauge, Sales used his charm to lure as many girls as he can handle because money after all was not an option.

Treating women like pieces of merchandise, the ladies in his life just came and went because once anyone whom she was fond of became a liability she was just discarded in favor of a new attractive package that came along. His romantic exploits were not without their concomitant responsibility to sire as many children as he can afford to support. In the peak of his love affair with several women, he was able to produce 21 children representing at least 17 mothers. Of the 17 mothers of his children, some of them became his wife prompting friends and associates to ask if who was who was the original. There was no way really for one to determine who was the love of his life among the many women but one thing sure, there was only one true love who stood out from the army of wives.

Enter Miss Sta. Rosa (Laguna) who was believed to be the last woman in the life of the slippery lover boy. With the woman from Sta. Rosa, the international playboy was practically domesticated after the woman virtually handed him the cadena perpetua or life sentence. There's no telling that he will be able to untangle the chain that binds him with the lady who succeeded in taming him like a wild Ferrari. They are in love and just like what Greta Garbo said when she was asked what she felt in her seventh husband, without batting an eyelash, she said, it must be love.