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VOLUME XXIII No. 53
Tagbilaran City, Bohol, Philippines
July 12, 2009 issue
 

DYTR tops 2009 Bohol radio listenership survey

 

RADIO STATION DYTR-AM, “Ang Tinuod nga Radyo” (True Radio), of the Sobrepena-led CAP Family of Companies, bagged the top spot in the recent radio listenership survey in the province of Bohol, when 13 of its programs posted very high ratings as against those of its closest rival in the province according to the Holy Name University (HNU) research center here. The Bohol Poll 2009 was conducted sometime April this year covered a total of 500 respondents, 200 of whom came from Tagbilaran city, and 100 respondents each from the three congressional districts of the province of Bohol.

The results were released just this week. It surveyed what among the various programs from 5 o'clock in the morning up to 11 o'clock in the evening between the two competing radio stations in Bohol are most listened to from Monday to Friday. Aside from its 13 top rating programs, five other programs were adjudged as statistically-tied with the programs of its counterpart DYRD-AM, of the long-time revered Bohol Chronicle Radio Corporation (BCRC), which claimed the number one spot of the same survey last year. DYTR-AM and its sister station 911FM held the same title for three consecutive years from 2005 to 2007 but lost to their respective rivals in 2008. Among DYTR'S top raters this year are “Tanaman sa Paghandum” hosted by veteran broadcaster Bebooth Duetes with 79% as against “Sangonan” of BJ Alba with only three percent (3%) and Ok ba Dok? of Chito Visarra at 18%; “Dangpanan sa Katarungan” hosted by Lito Responte with 79% as against “Silab sa Udtong Tutok” of Nestor Daarol at 33%; “Alang Kanimo” hosted by another veteran broadcaster Lacy Boy Parmisano with 70% as against “Litaniya sa Ala Una” of Bong Bullecer with 30%; “Balita sa Kaudtohon” with Weng Vallecer which posted 67% listenership rating as against “Balita a Udtong Tutok” of Atoy Cosap with 33%; “Takna-an sa Katawhan” with Dave Responte, 67% as against “Media Patrol” with 33%.

A new-comer in the program line up of DYTR-AM, “Kisaw sa Kaudtohon”, a radio-magazine show hosted by the triumvirate Weng Vallecer, Mirabel Matig-a and Edgar Tumanda got 63% against “Nick and Lee” which is of the same format with the former, 38%; “Radyo Serbisyo sa Barangay” with Sendoy Guinguing, 76% against “Wellness Revolution”, 11% and “Ramfa Showbiz” hosted by veteran Pedy Bolanio, 13%; “Tomorrow's News Tonite”, 69% versus “Bantay Katawhan”, 30%; “Rumble 1116”, 52% against “Contact Point”, 18% and “Holy Rosary”, 30%; “Pandayan”, 51% against “Democracy in Action”, 28% and “Nangutana Lang”, 21%. The statistically-tied programs are: “Kwentas Klaras”, DYTR's flagship program hosted by Atty. Salva Diputado, Ted Ayeng, Boy Guinguing and Anzing Poquita, 38% as against the title holder and DYRD'S flagship program, “Inyong Alagad”, 36%; “Mas Maayong Buntag sa DYTR”, 46% versus “DYRD Balita”, 54%; “Barangay/Purok Patrol”; 46% against “DYRD Balita”, 54%; “Bantay Kalikupan”, 46% against “Pulso”, 54%. For the first time in so many years, DYTR's “Balita sa Ala Siete” (Breakfast News) posted a rating higher by six percentage points at 53% than DYRD's CBB Breakfast News, an institution in primetime news program in the province. In the survey, only Tagbilaran-by-Nite got the highest rating for DYRD-AM with 56%.

DYTR-AM station manager Ted Ayeng expressed elation over the recent victory that they have achieved even as he thanked all their listeners, patrons and advertisers for all the support and trust that they have given to the station all these years. “While we are happy with the results of the survey, we are faced with even a greater challenge to strive for a better broadcast standard as the number one news, information and entertainment source in the province”, he said. Aside from upgrading our facilities to be at par with the rest of the world, we are committed to enhance the skills of our personnel to ensure our valued listeners quality service worth their trust and confidence. Various broadcast seminars for anchormen, reporters, news writers and entertainment talents are now lined up for the last quarter this year to ensure better performance in the years ahead, he added. DYTR, “Ang Tinuod nga Radyo” (True Radio), has the crispiest and strongest signal in Bohol with its genuine Harris DX-10 transmitter equipment which is capable of broadcasting 10, 000 watt power to cover the entire island. It can also be heard all over the globe now via its website www.dytrbohol.com .

 
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